International Franchise Growth
Increasing Franchise Sales
For companies considering international franchise growth or expansion, bridge 4 international
Group offers a variety of services to help them achieve your goals:
- Development of international franchise expansion plans for companies aggressively targeting international markets
- Directly representing your franchise in foreign markets in a brokerage capacity
- Assistance with contract negotiation and the refinement of contract terms
- Development of franchise programs and strategies in MENA region
- Assistance to non-MENA franchisors in the development of MENA region strategy
Increasing Franchise Sales
A franchisor can anticipate their advertising costs-per-lead based on the nature of the industry.
Costs that are excessively high point to ineffective marketing and can be the result of issues with
certain media allocations, the media mix, the message, the timing, or the choice of target
audience. When costs are too low, a lot of unqualified leads are generated, which can be
problematic.
The conversion to a face-to-face meeting is the next element to be examined
given the two-step structure of the franchise sales process. If your conversion
rate is too low, it could be due to issues with lead follow-up, marketing
materials, or sales techniques, depending on the scope of the investment and
the franchise concept. Once more, if your rate is too high, you might not be
effectively vetting potential franchisees.